As well as a dedicated microsite and social media channels, Coke streamed the real time footage to rich media ad banners on ESPN.com and on mobile apps. With our large number of brands, employees, and communities, there is always a new story at The Coca Cola Company. The internet revolution and the current age of the social web altered forever how brands express who they are and why they matter.

Coca-Cola is an excellent example of a brand that successfully delivers its marketing messages throughout the world and is known as a “young personality” brand. This got us thinking more about the Coca-Cola debacle and some other branding disasters that have stood out in recent decades… ‘New Coke’: When market research goes wrong. Coca-Cola’s global marketing techniques that have contributed to the company’s place as an industry leader, even after 125 years. Last month, we wrote about Coca-Cola's Expedition 206 campaign, in which the company uses social media to pick three individuals to travel … COCA-COLA is a brand established around the world and it is the third largest global brand. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. Since its founding in 1886, The Coca-Cola Company has become a global force. Coca-Cola’s global marketing techniques that have contributed to the company’s place as an industry leader, even after 125 years. On their main website, consumers immediately notice the bright Coca-Cola logos and colors immediately due to their website's very bright header. Coca-Cola has unveiled an uplifting new film touting “Choose Happiness”, part of the company’s effort to streamline messaging across all its brands.

Coca–Cola has been a synonym to ‘Happiness and Sharing’ for over a hundred years since it’s conceptualization. On social media, the company also manages to do this stuff. Their blog is But things didn’t turn out that way. By weaving brand, consumer, and emotional triggers into the Arctic Home campaign, Coca-Cola immersed users into a social issue and created strong emotional responses. Credit: The Coca Cola Company Coca-Cola has chosen what is normally one of the most crowded places on Earth to send a social distancing message as the coronavirus outbreak continues to spread. With “Share a Coke,” it’s the “sharing” that’s the thing. For social media policy guidelines and examples, see How to Write a Social Media Policy Like Ford, Intel or Coca-Cola. Playing within the full beverage landscape is … The website also has a rotating image gallery that helps draw the consumer into different aspects of their website.

Emphasizing social media has made Starbucks very successful: the company is near the top of every major brand ranking in social media (Schoultz, 2014). Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns.

Coca-Cola’s Social Center worked on the relaunch of the social accounts. The concepts of happiness and joy are consistently and predominantly displayed in all their advertising and social media platforms. Over the years, it has launched campaigns like ‘Sabka Thanda Ek,’ ‘Open Happiness’ and ‘Share A Coke’ and each of these campaigns spearheaded a major success for the brand. BRANDING IN THE AGE OF SOCIAL MEDIA -Srilekha Das 164 -Subhobrata Sarkar 165 -Sugandha Banerjee 166 .

Coca-Cola targeted women in the 1950s with slogans like ‘refresh yourself while shopping’ and ‘take some home for the family One of the most important tools used by General Mills is a ‘content calendar,’ used to schedule posts across their various social media channels.

Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. Branding in the age of social media 1.